We are the LOANHOOD founders Jade McSorley and Lucy Hall. We were neck deep into our fashion careers when we independently had our “aha I can’t work in this exploitative, destructive industry anymore but I also kind of love fashion and also what else am I going to do with my life” moment in around 2018. But finding new jobs in “sustainable fashion” back then was barely a thing, so we were going to have to create the business we wanted to work in.

LOANHOOD is a circular fashion and sustainable lifestyle service.

We are inspired by the movement towards more sustainable consumption, as well as a deep desire to create a better world for generations to come. Our aim is to keep fashion circulating by providing accessible and fun events that inspire diverse communities to rethink the way we make, experience, buy and sell fashion.

Since 2019 we have hosted over 150 sustainable fashion events across the UK. Ranging in size from intimate workshops to large scale multi-day events with partners such as Selfridges, Matches Fashion & Hackney Council. We were finalists in the Ebay Circular Fashion Fund and named one of the British Fashion Councils “Fashion Innovators”.

We believe by working together we can develop innovative solutions to reduce emissions and create a more sustainable future.